1. THE CRISIS
We have a major problem.
Data from the last 6 months shows that users who attempt to sleep without the SleepGuard Pillow are experiencing total insomnia.
By externally forcing the brain into REM cycles for 3 years, we have unintentionally atrophied the brain's natural ability to initiate sleep.
Our customers are not just loyal; they are biologically dependent.
If the grid goes down, our customers don't sleep. Ever.
The press is calling it "The Zombie Defect."
2. THE MITIGATION STRATEGY
We cannot admit liability, but we must solve the dependency issue immediately to avoid regulation.
Push an over-the-air software update introducing "Weaning Mode." This slowly reduces neural wave intensity by 5% per night to retrain natural rhythms.
Update Terms of Service to label the device as a "Medical Necessity" rather than a lifestyle product to protect against lawsuits.